Work history, etc.
I am an Executive Creative Director in augmented reality, working at the forefront of AI and spatial computing. I lead the creative team at Arcadia, Snapchat’s in-house agency for AR innovation.
I do a lot of public speaking and industry judging.
*Upcoming May 21, 2024*
Mainstage speaker at C2 Conference in Montreal
IAB Annual Leadership Meeting
Emotional storytelling through emerging tech
Clio Awards Juror
Judging the 2023 Digital/Mobile Clios
Clio Creative Fest
Keeping Fans Fulfilled and Following
The Female Quotient
Ads that drive activism and social justice
Snapchat Lens Fest
Partnering with the entertainment industry on creator AR.
Sometimes I’m in the news.
On landing a dragon on the Flatiron Building:
“‘This fusion of Game of Thrones with a real cityscape shows the potential of our Landmarker tech as a powerful new creative frontier,’ said Leah Rubin-Cadrain, Snap’s creative lead, entertainment.” — Variety, Link
On bringing AR to desktop for the first time:
“Snap Inc. creative strategy lead Leah Rubin-Cadrain said, ‘This Trolls experience is so cheerful, it’s a delight to share it with millions of people, especially parents and teens, through Snapchat. Extending the fun to Snap Camera will bring even more of us—coworkers, extended family—closer together through AR. We can’t wait to see our Snapchat community create together and enjoy this shared experience in real time.’” — Adweek, Link