Work history, etc.

I am a creative leader in augmented reality, pioneering new AI-driven applications for spatial computing. I lead the creative team at Arcadia, Snapchat’s in-house agency for AR innovation. I’m an expert in:

• Creative direction
• Concept design
• UX development
• Copy
• Narrative
• Public speaking
• Creative workshop facilitation

I do a lot of public speaking and industry judging.

  • Sports Summit: A panel chat with Resh Sidhu about AR in sports

  • Lesbians Who Tech: A keynote talk about the future of AI & AR

  • XPLand at C2 Montreal: A mainstage conversation with Felix Lejeneusse

  • IAB Annual Leadership: Meeting Emotional storytelling through emerging tech

  • Clio Awards Juror: Judging the 2023 Digital/Mobile Clios

  • Clio Creative Fest: Keeping Fans Fulfilled and Following

  • The Female Quotient: Ads that drive activism and social justice

  • Snapchat Lens Fest: AR creators and the entertainment industry

Sometimes I’m in the news.

On landing a dragon on the Flatiron Building:

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“‘This fusion of Game of Thrones with a real cityscape shows the potential of our Landmarker tech as a powerful new creative frontier,’ said Leah Rubin-Cadrain, Snap’s creative lead, entertainment.” — Variety, Link

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On bringing AR to desktop for the first time:

“Snap Inc. creative strategy lead Leah Rubin-Cadrain said, ‘This Trolls experience is so cheerful, it’s a delight to share it with millions of people, especially parents and teens, through Snapchat. Extending the fun to Snap Camera will bring even more of us—coworkers, extended family—closer together through AR. We can’t wait to see our Snapchat community create together and enjoy this shared experience in real time.’” — Adweek, Link