What I do

I am a creative leader specialized in brands, partnership and innovation. I ran the creative team at Arcadia, Snapchat’s in-house agency for innovation with brands. Before that, I led creative strategy teams in the agency world, and before that, I worked in TV and studied literature at Yale.

I’m an expert in:

• Executive creative direction
• Human-centered design
• Brand partnerships
• Product influence
• Concept development
• UX development
• Narrative (writing & storytelling)
• Public speaking
• Workshop facilitation

My latest talk

I do a lot of thought leadership, public speaking, and industry judging

  • Sports Summit

    A panel chat with Resh Sidhu about AR in sports

  • Lesbians Who Tech

    A keynote talk about the future of AI & AR

  • XPLand at C2 Montreal

    A mainstage conversation with Felix Lejeneusse

  • IAB Annual Leadership Meeting

    Emotional storytelling through emerging tech

  • Clio Awards Juror

    Judging the 2023 Digital/Mobile Clios

  • Clio Creative Fest

    Keeping Fans Fulfilled and Following

  • The Female Quotient

    Ads that drive activism and social justice

  • Snapchat Lens Fest

    AR creators and the entertainment industry

  • Art Directors Club (AI)

    AI category juror for the 104th ADC Awards

Sometimes I’m in the news.

On landing a dragon on the Flatiron Building:

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“‘This fusion of Game of Thrones with a real cityscape shows the potential of our Landmarker tech as a powerful new creative frontier,’ said Leah Rubin-Cadrain, Snap’s creative lead, entertainment.” — Variety, Link

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On bringing AR to desktop for the first time:

“Snap Inc. creative strategy lead Leah Rubin-Cadrain said, ‘This Trolls experience is so cheerful, it’s a delight to share it with millions of people, especially parents and teens, through Snapchat. Extending the fun to Snap Camera will bring even more of us—coworkers, extended family—closer together through AR. We can’t wait to see our Snapchat community create together and enjoy this shared experience in real time.’” — Adweek, Link