AR Solutions

Part of my job is inventing always-on AR solutions to business problems.

I work on a cross-functional team dedicated to this new area of marketing, covering key verticals of Beauty, Travel, and Theatrical (Movies).

Several of our Beauty solutions are already in-market, including the demo below.

Insight: We noticed that Gen Z loves makeup tutorials, on Snapchat and across social.

Tension: But it’s awkward for users to toggle between mirror and mobile to follow along.

Solution: A new Lens format that enables users to watch a tutorial and follow along with their own makeup, all in one frame.

Disney Currency Takeover