Reinventing the Vending Machine

From transaction to experience

Vending machines are ubiquitous the world over. But they’ve never been updated to reflect the behaviors and expectations of a new generation.

Coke asked: How might we use AR to transform a simple vending transaction into an immersive, shareable experience?

After a buzzy private launch, the AR Vending Machine then made its public debut at the 2024 Summer Games.

With installations inside the Athletes Village and at Coca Cola’s International Food Fest, it became one of the hottest tickets at the game.

To build for Olympians, Paralympians, and spectators across the language and ability spectrum, we applied a laser focus to inclusive design.

For all abilities

A hands-free gesture interface and universal icon design make the machine accessible to all.
Language agnostic

With over 200 languages spoken at the Olympics, symbols, icons, and dynamic feedback serve as a universal language.
Built for connection

The machine unlocks only when two or more people approach, embodying Coke’s message of magic in togetherness.
Rewarding Play

The more you interact with the machine, the more chances you have to earn custom cans & merch.

Impact: Marketing & Results

2.5 minutes average playtime per session
2.4K+ AR-enhanced photo keepsakes captured
10K+ exclusive prizes vended
Fast Company covered our initial prototype launch
Tech Crunch saw us blending physical and digital worlds
Nerding out: Consumer Goods trades and Augmented Reality press picked up the story