The Problem.

2024 was a landmark year in Paris.
But even with the world’s biggest sporting event in town, local youth still weren’t getting a fair shot at top tier competition.

Only 9% of the city even has fields of play available to kids.

The Insight.

But Snapchat reaches over 90% of French youth.

The Solution.

So, we partnered with Nike to open a playing field with no limits.

Look up. Lock in.

During the 2024 Summer Games, we launched a first of its kind AR spatial competition, where the sky is the playing field. Victory Mode owned the Paris skyline with a real-time super-lens connecting immersive sporting experiences into one gamified environment.

The skies of Paris became a stadium.

Breakout AR Features

Victory Arcade

A gauntlet of challenges feature cutting-edge AR game design, optimized for maximum difficulty and maximum accessibility.
City Leaderboard

A live, connected scoreboard, powered by a unique ranking algorithm and custom back-end.
Wayfinding in the Sky

A real-time compass in the sky orients players to Nike events and stores across Greater Paris.
Paris Scavenger Hunt

Visit key locations in Paris to unlock bonus points, addingto your total score.