Nike Victory Mode
Look up. Lock in.
A first of its kind AR spatial competition, where the sky is the playing field. Victory Mode owned the Paris skyline with a real-time super-lens connecting exclusive Nike experiences into one gamified environment.
We turned the skies of Paris into a stadium — bridging physical and digital worlds.
Breakout AR Features
Victory Arcade
A gauntlet of challenges feature cutting-edge AR game design,
optimized for maximum difficulty and maximum accessibility.
City Leaderboard
A live, connected scoreboard, powered by a unique ranking algorithm and custom back-end.
Wayfinding in the Sky
A real-time compass in the sky orients players to Nike events and stores across Greater Paris.
Paris Scavenger Hunt
Visit key locations in Paris to unlock bonus points, to add to your total score.