Game of Thrones Landmarker AR
For the final season of Game of Thrones, Snapchat and HBO landed an AR dragon on the Flatiron Building. I developed this first-to-market idea with HBO and our creative team.
This campaign also included an AR-enhanced event at SXSW, and Lenses that reached 23.6 Million users in 11 global markets (more fans than the record-breaking number that watched the premiere). Users spent 14 and a half years playing with the dragons of Westeros and flying them through the skies.
This work was part of a Gold Clio Award win for HBO’s “Bleed for the Throne” campaign. It also won a Shorty Award.
Close-ups on the AR
Below, “marker” tech in action at SXSW, and cast using AR at their red carpet premiere.
Dragons for everyone
Around the world, fans flew AR dragons through the sky using our “sky segmentation” Lens.
Press
Variety: “‘Game of Thrones’ Ice Dragon Lands on NYC’s Flatiron Building in New Snapchat Lens” (quoted within)
KTLA Morning Show: Link to video
Fox News Entertainment Report: Aired on Fox affiliate channels worldwide
Mashable: Snapchat's new 'Game of Thrones' lens brings a massive ice dragon to New York