Lollapalooza

Arcadia created 3 applications for Lollapalooza festival-goers: An AR Compass for navigating the grounds, a Friend FindAR function for locating friends on site, and an immersive experience called Lollaland.

This project became the cover story for Billboard magazine in July 2022, featuring an interactive AR experience unlocked from the front page.

AR Compass

The ultimate companion to your Lolla experience. A dynamic, intuitive guide that is as much fun as the festival itself.

Key features:

  • Interactive, animated 3D map: 

  • GPS wayfinding

  • Live schedules for every stage

  • API integration for setlists

  • NEW - Filter by points of interests, food, water and restrooms

  • NEW - Create your custom schedule with Festival Planner

  • NEW - Character easter eggs (unlocked on tap)

Friend FindAR

At Lollapalooza, the wide range of music choices means that friends will often split up throughout the day. Friend FindAR will reconnect you with your best mates when its time to rock together again!

  • Friend finding through Snap Map API integration

  • NEW - Digital Totem for added guidance

  • NEW - Context clues when near your friend

  • NEW - Friend Selfie Lens

Lollaland

When Lollapalooza hits Chicago, it takes over. This Lens brings to life iconic, supersized Lolla characters. We created two versions that adapt naturally for day and night. Flip to the Selfie view to find your new best friend, the Chicago Hot Dog, sharing some love.

Key features:

  • Sky Segmentation

  • 3D Objects

Selected Press

  • Billboard: ““There really was no other platform to turn to. If you look at AR interaction, there’s no other platform that’s even close.”"

  • Adweek: “The Lollapalooza-themed cover of the July 28 issue of Billboard comes to life via augmented reality thanks to Snap Inc.”

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