Electric Daisy Carnival
Arcadia, Snap’s AR agency, had penned a multi-year deal as LiveNation’s exclusive AR provider. The goal was to enhance the live music experience with innovative AR that brought new utility and immersion to events.
EDC in Las Vegas was our first collaboration.
We started by honing in on a very specific problem to solve with AR: Friends make the festival, and it’s hard to find each other in the midst of the crowd, darkness, and low connectivity on the ground. It’s also challenging to orient yourself and navigate among stages and attractions.
Friend FindAR
We debuted a first-of-its-kind AR tool called “Friend FindAR” to help people find their lost festies. It worked off a Snap Map API integration, delivering accurate geo-tracking guidance down to 10ft.
AR Compass
Arcadia also created an interactive 3D map featuring an accurate geometric recreation of the 43.5MM square-foot festival grounds. Festival-goers could manipulate it in space, select stages and see set lists, and receive accurate navigation guidance.
Daisies & Night Owl
Beyond utility, Arcadia created two AR experiences for pure immersion and fun. In one, giant electric daisies sprang up from the ground, towering over the festival. In the other, a larger-than-life night owl, the symbol of the festival, swooped through the skies of Las Vegas.
Selected Press
Fast Company: “Music festivals are a UX nightmare. Here’s how Snap and Live Nation are fixing them”
Auganix: “Using some of Snap’s most advanced AR capabilities, festival-goers were able to experience EDC in a new dimension.”
VR Scout: “AR Technology Invades Electric Daisy Carnival In Vegas.”
EDM.com: “Snapchat and EDC are affording festival-goers new ways to capture the magic of America's largest dance music festival.”
We Rave You: “Attempting to change live events forever…”
TechCrunch: “Snapchat teamed up with Insomniac Events to bring Snap’s technology to Electric Daisy Carnival.”