USWNT Team Tracker
The Ultimate AR-Powered Fan Companion
The US Women’s National Team has the largest fan base of any women’s soccer team in the world. And during the 2023 World Cup, fans were craving closer access to their team as they competed across the globe, on opposite time zones.
So, we used AR to bridge the gap between fans and their heroes. This second screen experience offered fans unprecedented access to their favorite players, served up real-time game stats as matches unfolded, and amplified player stories — fueling the fandom like never before.
Home Base Mode
In the downtime between matches, fans stayed updated on the team's status and upcoming events.
Key Features:
Live Schedule
Real-Time Player Roster
3D Bitmojis
Dynamic Player Performance Stats
USWNT Tournament Standings
Local Tournament Weather
Fun Facts
Live Mode
A dynamic second-screen experience that elevated the broadcast and ignited conversations among fans with real-time stats.
Key Features:
Real-Time Player Roster: 3D Bitmojis
Real-Time Player Bitmoji reactions to in-game events
Post-Match Mode
Keep unpacking every moment of the game with this immersive deep-dive recap.
Key Features:
Score Recap
Player of the Match Showcase
Standings Update
Shot Mapper: Visualize shots on goal
Personalized Player Bitmojis
In partnership with the USWNT, we introduced custom 3D Bitmoji avatars for every player on the roster. Each Bitmoji was an authentic representation of the player, making it an inclusive and engaging way to bring the stars of the game into your own space.
